Banner exchange Services is the service that provides free banner exchange program. This program signs up by those are interested to place free banner on their sites. There are various programs for this banner exchange like impression/ clicks for ratio 1:1 or 2:1. In 2:1 for every 2 banners one shows for free. Its same in ratio 1:1 click, like you will get number of clicks for your banners, you clicked on others banner.
To make this program more effective, you have to design good banners. Your banner should clear the landing page service/ product. Use proper size of banner to place on sites. Your statement line, offers, service or any discount service should be clear on banner. Use proper colors, text, font size, font and your company logo too. Also banners are also effective for branding. Only make sure you should get good conversion in banner exchange program. Most of the times we get clicks but do not get conversion. So choose good banner exchange program while sign up. These program also sign up for paid one, so make sure with TOS for the program before going to pay them.
Track your banner exchange program into analytics. Check whether your getting clicks. Also check the conversion from this program. There are so many fraud banner exchange programs, which give the fraud click stats. To do a check list before sign up the banner exchange program. Like payment options, program network, traffic, and active members etc. Try your banner exchange program on various networks with start up (demo) plan, then go for the best of them.
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