When considering what you need in an SEO company, here are some things to think about, and some rules of the road you need to be aware of:
No One Can Guarantee A Number One Spot
Despite any assurances that you can attain the number one spot on the search engines, no SEO company can absolutely guarantee it. Why? Because they don't write or control the search engine algorithms. The only thing SEO professionals can really guarantee are rankings that will significantly improve, in hopes of reaching the first page of the search engine result pages (SERPs) through extensive online marketing efforts.
You Need Lots of Good and Relevant Content
One of the ways your Search Engine Optimization Marketing Firm gets your rankings up is through unique content and lots of it. This content can come in the form of on-site and off-site content; that is content on your Web site and content that appears on outside Web sites, particularly article marketing and blog sites. However, there are literally billions of tomes with content out there and a large chunk of it is just plain bad, incoherent, and grammatically dysfunctional. You want to make sure the content representing you is not part of that chunk.
It Takes Time To Grow Organically
SEO is organic growth. The key word being "organic". With sun and water (content) feeding your seeds (keywords), they will grow, but it isn't going to happen in a day or a week. If your "SEO gurus" tell you that's going to happen, they are feeding you a line. You might see some progress in a week or two, but the true results of all the organic efforts will take at least a month to grow, probably more. Knowing what to expect from your SEO company will prepare you properly to find a legitimate online marketing company that will successfully boost traffic to your website which, in time, will lead to more sales.
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